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Связь дизайна упаковки СТМ, ритейлера и потребителя на рынке в XXI веке

Визуальные источники

This project is a student project at the School of Design or a research project at the School of Design. This project is not commercial and serves educational purposes

Image sources

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https://m.vk.com/@your.business.time-chelovek-kotoryi-pridumal-supermarket-istoriya-sozdatelya-se

https://ya.ru/images/search?from=tabbar&img_url=https%3A%2F%2Fi.pinimg.com%2Foriginals%2Fe6%2Ff8%2Fa8%2Fe6f8a8b184de3be63c485f31b6264dd8.jpg&lr=2&pos=0&rpt=simage&text=Pams%20%20Four%20Square

https://i.pinimg.com/736x/80/6f/ea/806fea5e47ad21b1a731a5bc00adc785.jpg

https://ya.ru/images/search?from=tabbar&img_url=https%3A%2F%2Fupload.wikimedia.org%2Fwikipedia%2Fen%2F9%2F9c%2FPam%2527s.jpg&lr=2&pos=0&rpt=simage&text=Pams%20(%C2%AB%D0%9F%D1%8D%D0%BC%D1%81%C2%BB)%20%D0%B2%20%D0%BD%D0%BE%D0%B2%D0%BE%D0%B7%D0%B5%D0%BB%D0%B0%D0%BD%D0%B4%D1%81%D0%BA%D0%BE%D0%B9%20%D1%81%D0%B5%D1%82%D0%B8%20Four%20Square

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https://ya.ru/images/search?img_url=https%3A%2F%2Fi.pinimg.com%2Foriginals%2Fd8%2F88%2F0e%2Fd8880e9c5ce9c9402218253d58021812.jpg&lr=2&pos=0&rpt=simage&text=Pams%20packaging%20Four%20Square

https://i.pinimg.com/736x/c5/c9/72/c5c972890a2b73396b7be192ad667012.jpg

https://i.pinimg.com/474x/d4/a9/29/d4a929f1a493eb5ff92183b528702941.jpg

https://i.pinimg.com/736x/02/6c/27/026c27669ba7e886860d4b644d3eb912.jpg

10.

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11.

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12.

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13.

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14.

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15.

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16.

https://avatars.dzeninfra.ru/get-zen_doc/271828/pub_6726fda1b08ab834dd1f7650_67270795e377032a26c9b63f/scale_1200

17.

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19.

https://avatars.dzeninfra.ru/get-zen_doc/931568/pub_5bccc145cb915300a9d9a761_5bd04348733dac00abe26ad1/scale_1200

20.

https://i.pinimg.com/originals/ab/e7/94/abe794cfbd224ce363b7495752023a89.jpg

21.

https://www.mensjournal.com/.image/w_3840,q_auto:good,c_fill,ar_16:9/MjE2MTUzNzY5NjM1NzUxNDQz/logos-and-signs-of-different-companies-in-canada.jpg

22.

https://seeklogo.com/free-vector-logos/great-value

23.

https://www.walmart.com/ip/Great-Value-Light-Brown-Sugar-32-oz/10315012?classType=VARIANT&athbdg=L1300&from=/search

24.

https://www.walmart.com/ip/Great-Value-Pure-Granulated-Sugar-10lb/10314931?athcpid=10314931&athpgid=AthenaItempage&athcgid=null&athznid=si&athieid=v0_eeMjM4Ljk3LDgwNzYuMTQsMC4wMjczNzM4Mzc1MTY1MTcxOTUsMC41Xw&athstid=CS055~CS004&athguid=iLp02k_FzrpAH2bvRA6dofyVkSw6evDzruMY&athancid=10403009&athposb=0&athena=true&athbdg=L1600

25.

https://www.walmart.com/ip/Great-Value-All-Purpose-Flour-10LB-Bag/122814298?athcpid=122814298&athpgid=AthenaItempage&athcgid=null&athznid=si&athieid=v0_eeMzYwLjQzLDg2OTUuNjQsMC4wMzk4NDk1ODAzNjAyNzY0MiwwLjVf&athstid=CS055~CS004&athguid=EtHKPt8lItqDH2l_Ded10WgqpYw75HDQcMqz&athancid=10403017&athposb=0&athena=true&athbdg=L1600

26.

https://www.walmart.com/ip/Great-Value-Fully-Cooked-Homestyle-Meatballs-32-oz-Frozen/14336389?classType=REGULAR&athbdg=L1200&from=/search

27.

https://www.walmart.com/ip/Great-Value-Fully-Cooked-Chicken-Nuggets-32-oz-Frozen/51259447?classType=REGULAR&athbdg=L1200&from=/search

28.

https://www.walmart.com/ip/Great-Value-Whipped-Mayo-Dressing-30-fl-oz/17056890?classType=VARIANT&athbdg=L1200&from=/search

29.

https://www.walmart.com/ip/Great-Value-Country-Style-Baked-Beans-15-oz-Can/5018178252?classType=VARIANT&from=/search

30.

https://www.walmart.com/ip/Great-Value-Macaroni-Beef-15-oz/10315143?classType=VARIANT&from=/search

31.

https://www.walmart.com/ip/Great-Value-Spaghetti-Rings-Pasta-with-Meatballs-in-Tomato-Sauce-15-oz/10316726?classType=VARIANT&from=/search

32.

https://www.walmart.com/ip/Great-Value-Hot-Dog-Chili-Sauce-10-5-oz-Can/10532823?classType=VARIANT&athbdg=L1600&from=/search

33.

https://www.walmart.com/ip/Great-Value-Cut-Green-Beans-Canned-Green-Beans-14-5-oz-Can/10448318?classType=VARIANT&athbdg=L1300&from=/search

34.

https://www.walmart.com/ip/Great-Value-Golden-Sweet-Whole-Kernel-Corn-15-Oz/10315427?athcpid=10315427&athpgid=AthenaItempage&athcgid=null&athznid=deals&athieid=null&athstid=CS020&athguid=FX-lydZPqkKhELi-v5RWPDsi0_IJ_GvOTdIf&athancid=10448318&athena=true&athbdg=L1300

35.

https://www.walmart.com/ip/Great-Value-Southwest-Corn-15-25-oz-Can/7576407724?athcpid=7576407724&athpgid=AthenaItempage&athcgid=null&athznid=si&athieid=v0_eeMTg0LjI2LDY4NjAuMywwLjAyNjM3NDY3NTg3NzQ5Nzc3MywwLjVf&athstid=CS055~CS004&athguid=F8kx2GgVHnaGYEosCTg6BRlTV0YI78HsLD16&athancid=10448318&athposb=0&athena=true

36.

https://www.walmart.com/ip/Great-Value-Pickled-Sliced-Beets-Gluten-Free-15-oz/10315845?athcpid=10315845&athpgid=AthenaItempage&athcgid=null&athznid=si&athieid=v0_eeMjI1LjQ3LDgyNDYuMDIsMC4wMjcwNzc1NjAzMDc5MTQzOTIsMC41Xw&athstid=CS055~CS004&athguid=JdkVlp9hnz6bWzu90cyvDdYrCmiVhDHLgpt8&athancid=10315544&athposb=0&athena=true

37.

https://www.walmart.com/ip/Great-Value-Sweet-Potatoes-10-oz-Frozen/106137651?classType=REGULAR&from=/search

38.

https://www.walmart.com/ip/Great-Value-Chopped-Green-Peppers-10-oz-Frozen/442131085?athcpid=442131085&athpgid=AthenaItempage&athcgid=null&athznid=si&athieid=v0_eeNDQuNTcsMjE0NS45OSwwLjAxMzk3NzE2NTkxMTc1NjIxNywwLjVf&athstid=CS055~CS004&athguid=TrfXZ2qKuF7YZ8dVLlTSRDVfC1TZhVVwcN_B&athancid=268148491&athposb=0&athena=true

39.

https://www.walmart.com/ip/Great-Value-Blueberries-16-oz-Frozen/13252699?classType=REGULAR&from=/search

40.

https://www.walmart.com/ip/Great-Value-Frozen-Riced-Cauliflower-12-oz-Frozen/279573553?athcpid=279573553&athpgid=AthenaItempage&athcgid=null&athznid=si&athieid=v0_eeNzkuMjEsMjg4NS45OCwwLjAyOTQzMzMwOTI1MTY2ODcwOCwwLjVf&athstid=CS055~CS004&athguid=9FxWK01LU72-sWt6NSMj3miTQPbbY_W_03DH&athancid=259683648&athposb=0&athena=true

41.

https://walmartusa.flyerify.com/walmart-weekly-ad-flyer-february-15-to-march-2

42.

https://walmartusa.flyerify.com/walmart-weekly-ad-flyer-june-2-to-june-29

43.

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44.

https://www.facebook.com/photo.php?fbid=2996059593826546&id=124353994330468&set=a.406354436130421

45.

https://www.walmart.com/ip/Honey-Nut-Cheerios-Heart-Healthy-Cereal-Limited-Edition-Happy-Heart-Shapes-10-8-oz/944068996?classType=VARIANT&athbdg=L1300&from=/search

46.

https://www.walmart.com/ip/Apple-Cinnamon-Cheerios-Heart-Healthy-Cereal-Happy-Heart-Shapes-Family-Size-19-oz/721747356?classType=VARIANT&athbdg=L1300&adsRedirect=true

47.

https://www.walmart.com/ip/SPK-PCHS-CRM-CRL-16-6OZX8/15152973406?classType=VARIANT&from=/search

48.

https://www.walmart.com/ip/Kellogg-s-Frosted-Krispies-Breakfast-Cereal-Kids-Snacks-Family-Breakfast-Family-Size-Frosted-Flavor-17-1oz-Box-1-Box/1820443319?classType=VARIANT&athbdg=L1300&from=/search

49.

https://www.walmart.com/ip/Great-Value-Honey-Nut-O-s-Oat-Breakfast-Cereal-21-6-oz/49303118?classType=VARIANT&from=/search

50.

https://b2395323.smushcdn.com/2395323/wp-content/uploads/2024/07/bettergoods.png?lossy=1&strip=1&webp=1

51.

https://www.wsj.com/business/retail/walmart-bettergoods-premium-grocery-brand-9ade5585

52.

https://images.wsj.net/im-952934?width=1278&size=1.000

53.

http://www.hreneedesign.com/bettergoods

54.

https://www.walmart.com/ip/bettergoods-Beef-Bulgogi-Empanadas-9-6-oz-8-Count-Frozen/5416466218?classType=REGULAR&from=/search

55.

https://www.walmart.com/ip/bettergoods-Apple-Cinnamon-Empanadas-10-6-oz-8-Count-Frozen/5405461589?classType=REGULAR&from=/search

56.

https://www.walmart.com/ip/Pimento-Cheese-Arancini/16016918104?classType=REGULAR&from=/search

57.

http://www.hreneedesign.com/bettergoods

58.

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59.

https://www.walmart.com/ip/bettergoods-Dulce-De-Leche-Premium-Ice-Cream-16-fl-oz/5212491128?classType=REGULAR&from=/search

60.

https://www.walmart.com/ip/Blue-Bunny-Cherrific-Cheesecake-Premium-Frozen-Dessert-46-fl-oz/50893889?classType=REGULAR&from=/search

61.

https://www.walmart.com/ip/Tillamook-Original-Premium-Mint-Chocolate-Chip-Ice-Cream-48-fl-oz/171809668?classType=REGULAR&from=/search

62.

https://www.walmart.com/ip/Great-Value-Chocolate-Ice-Cream-16-fl-oz/444254804?classType=REGULAR&from=/search

63.

https://www.walmart.com/ip/H-agen-Dazs-Dulce-de-Leche-Flavor-Ice-Cream-1-Count-Kosher-14-oz-Gluten-Free-Cardboard-Box-New/13281775?classType=REGULAR&adsRedirect=true

64.

https://yandex.ru/maps/org/perekryostok/222225911658/gallery/?ll=44.033976%2C49.927997&photos%5Bbusiness%5D=222225911658&photos%5Bid%5D=urn%3Ayandex%3Asprav%3Aphoto%3A2355061-2a00000176189668fca28786a9ee619dace3&z=6.24

65.

https://www.perekrestok.ru/assets/030ee3647df5797b0af4.png

66.

https://www.ddvb.ru/portfolio/perekryestok/

67.

https://www.perekrestok.ru/assets/8734ef32de0b75cb9225.png

68.

https://www.perekrestok.ru/cat/59/p/fasol-struckovaa-rezanaa-bystrozamorozennaa-market-perekrestok-400g-3489153

69.

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70.

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71.

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72.

https://www.perekrestok.ru/cat/59/p/kapusta-brusselskaa-bystrozamorozennaa-market-perekrestok-400g-3489150

73.

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74.

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75.

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76.

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77.

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78.

https://tsx.x5static.net/i/1600x1600-fit/xdelivery/files/f3/ed/098a001c51353773de165b4e9ff9.jpg

79.

https://www.perekrestok.ru/cat/255/p/pastila-galagancha-honey-sweet-pastilla-medovaa-taeznye-agody-190g-4106738

80.

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81.

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82.

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83.

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84.

https://www.perekrestok.ru/cat/159/p/kesu-zarenyj-market-collection-150g-4280430

85.

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86.

https://www.perekrestok.ru/cat/1320/p/file-iz-masa-utki-syrokopcenoe-market-collection-100g-4372678

87.

https://www.perekrestok.ru/cat/193/p/sariki-iz-susenogo-mango-v-beloj-glazuri-market-collection-80g-4327554

88.

https://www.perekrestok.ru/cat/160/p/izum-bez-kostocek-market-collection-200g-4381552

89.

https://www.perekrestok.ru/cat/160/p/smes-vinograda-susenogo-bez-kostocek-market-collection-180g-4381551

90.

http://perekrestok.ru/cat/1647/p/smes-koktejl-orehov-i-suhofruktov-market-collection-135g-4280428

91.

https://www.perekrestok.ru/cat/159/p/mindal-market-collection-135g-4280434

92.

https://www.sostav.ru/publication/podborka-brending-49785.html

93.

https://www.perekrestok.ru/cat/243/p/hleb-rzevskij-celnozernovoj-market-collection-450g-4361612

94.

https://www.perekrestok.ru/cat/243/p/hleb-karavaj-fermerskij-celnozernovoj-podovyj-narezka-330g-3671435

95.

https://www.perekrestok.ru/cat/243/p/hleb-rizskij-hleb-celnozernovoj-rzano-psenicnyj-300g-3633467

96.

https://www.perekrestok.ru/cat/243/p/hleb-rizskij-hleb-ubilejnyj-bezdrozzevoj-205g-3682239

97.

https://www.perekrestok.ru/cat/243/p/hleb-rzanoj-kraj-zavarnoj-narezka-300g-3455614

98.

https://dostavka-eda.com/Azov/place-market/zelyonaya_liniya_b86mr/

99.

https://ohmybrand.ru/portfolio/green-line-2025/?ysclid=mhzquohnr0506392006

100.

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101.

https://ya.ru/images/search?from=tabbar&img_url=https%3A%2F%2Fmarketmedia.ru%2Fupload%2Fmedialibrary%2F963%2F9632d6815bed5c64284db15afd36d0b0.jpg&lr=2&pos=1&rpt=simage&text=%D0%B7%D0%B5%D0%BB%D0%B5%D0%BD%D0%B0%D1%8F%20%D0%BB%D0%B8%D0%BD%D0%B8%D1%8F%20%D0%BF%D0%B5%D1%80%D0%B5%D0%BA%D1%80%D0%B5%D1%81%D1%82%D0%BE%D0%BA%20%D0%BF%D0%BE%D0%BB%D0%BA%D0%B8

102.

https://mindbox.ru/journal/experts/sobstvennye-torgovye-marki/

103.

https://yandex.ru/maps/org/lemana_pro/188386331428/gallery/?ll=37.867799%2C55.621730&photos%5Bbusiness%5D=188386331428&photos%5Bid%5D=urn%3Ayandex%3Asprav%3Aphoto%3A15185043_2a000001960c23be7f9b1bcd1b3cb5b7edab&z=10.17

104.

https://web.archive.org/web/20210116025020/https://rostov.leroymerlin.ru/brands/

105.

https://lemanapro.ru/product/kraska-dlya-sten-luxens-matovaya-prozrachnaya-baza-s-250-ml-84180996/

106.

https://lemanapro.ru/product/shtukaturka-dekorativnaya-luxens-s-effektom-apelsinovoy-korki-cvet-belyy-7-kg-84535840/

107.

https://lemanapro.ru/product/emal-dlya-pola-i-lestnic-alkidno-uretanovaya-luxens-glyancevaya-cvet-svetlo-seryy-09-kg-82852464/

108.

https://lemanapro.ru/product/emal-universalnaya-luxens-cvet-prozrachnyy-glyancevaya-baza-s-25-kg-89351930/

109.

https://lemanapro.ru/product/emal-aerozolnaya-dekorativnaya-luxens-matovaya-cvet-chernyy-210-ml-83237425/

110.

https://lemanapro.ru/product/kolorant-luxens-01-l-cvet-chernyy-82540517/

111.

https://lemanapro.ru/product/antiseptik-alkidnyy-luxens-polumatovyy-belyy-27-l-89345679/

112.

https://lemanapro.ru/product/lak-dlya-mebeli-luxens-alkidnyy-cvet-dub-glyancevyy-09-l-82575524/

113.

https://lemanapro.ru/product/kolorant-luxens-100-ml-cvet-gorkiy-shokolad-83738325/

114.

https://lemanapro.ru/product/emal-universalnaya-luxens-cvet-zheltyy-polumatovaya-25-kg-89345639/

115.

https://lemanapro.ru/product/lak-aerozolnyy-alkidnyy-luxens-glyancevyy-bescvetnyy-210-ml-83237488/

116.

https://lemanapro.ru/product/antiseptik-alkidnyy-luxens-polumatovyy-oreh-27-l-89345681/

117.

https://lemanapro.ru/product/kolorant-luxens-09-l-cvet-kofeynyy-82540476/

118.

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119.

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120.

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121.

https://lemanapro.ru/product/lak-parketnyy-luxens-polumatovyy-cvet-oreh-2-l-18556138/

122.

https://lemanapro.ru/product/lak-parketnyy-dufa-parkett-polumatovyy-bescvetnyy-2-l-86496683/

123.

https://lemanapro.ru/product/lak-parketnyy-akvateks-akrilovyy-glyancevyy-bescvetnyy-25-l-85634849/

124.

https://lemanapro.ru/product/lak-pf-231-parketnyy-2-l-14043589/

125.

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126.

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127.

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128.

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129.

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130.

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131.

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