HSE CREATIVE OPEN: A Global Student Competition by HSE ART AND DESIGN SCHOOL
The competition aims to bring together original ideas and standout projects across design, contemporary art, and fashion, while highlighting career opportunities in the creative industry.
Students from any university, anywhere in the world, are welcome to participate.
Museum of the History of St. Petersburg / Branding by Mikhail Nekrasov
About the nomination
Branding for cultural institutions and events—museums, galleries, theaters, festivals, holidays, and competitions—is one of the most exciting challenges in visual communication. The ability to develop and execute a compelling concept that reflects the unique character of an institution or festival is not just a valuable skill—it’s a whole creative field that requires skilled professionals.
We welcome original projects that push the boundaries of traditional branding.
Both real and fictional projects are eligible for submission.
Submission requirements
The final project must include:
• A vertical cover in A4 format. The cover is extremely important—it acts as the «face» of the project, representing it in the competition. Please design the cover with care and attention.
• The project title.
• A concept description of no more than 800 characters.
• A series of 6–15 slides showing the application of the identity across different mediums.
Evaluation criteria
• Precision and novelty of the project concept;
• Professional technical execution;
• Logical and persuasive presentation.
Competition timeline
October 31 — Project submissions open
April 15 — Final deadline
Prizes
1st Place: 50,000 RUB 2nd Place: 30,000 RUB 3rd Place: 20,000 RUB
Interested in participating? We’ve prepared two guides—a text guide and a video guide—showing how to sign up, create a project, and submit it to a competition.
References
DIKOBRASS Brass Band Parade by Elisey Delidis
Educational tracks
HSE Art and Design School offers undergraduate, master’s, and continuing education programs in Communication Design.
With a project-based learning approach, professional portfolio development, experienced instructors, and direct exposure to the creative industries, our graduates go on to become internationally recognized professionals in design, fashion, contemporary art, photography, theater, programming, game design, media, advertising, film, animation, sound art, and visual effects.
Contact us
HSE ART AND DESIGN SCHOOL Moscow, Malaya Pionerskaya st., 12 creativeopen@hsedesign.ru