HSE CREATIVE OPEN: A Global Student Competition by HSE ART AND DESIGN SCHOOL
The competition aims to bring together original ideas and standout projects across design, contemporary art, and fashion, while highlighting career opportunities in the creative industry.
Students from any university, anywhere in the world, are welcome to participate.
MALLOW. Yogurt. by Ekaterina Minchenok
About the nomination
Packaging is more than just a means of transporting and storing a product, it’s also a conceptual extension. It should not only catch attention or provide information, but also represent the product, extend its meaning and content, and meet the current needs of the target audience.
We expect interesting, thoughtful, and bold projects from competition participants that will enhance the product’s success.
You can submit real or imaginary projects to participate.
The competition does not accept works created for religious or political organizations.
Submission requirements
• The work must be submitted as a long-read published on the competition platform.
• It must include an A4-sized vertical cover. The cover is extremely important, as it serves as the «face» of the project in the competition. Please approach its design carefully.
• The project must have a title.
• The project must include a concept description of no more than 800 characters.
• The presentation should clearly convey the concept.
• It must include packaging visualizations (four or more images).
Evaluation criteria
• Accuracy and originality of the project concept
• Professional technical execution
• Logical and compelling presentation
Competition timeline
October 31 — Project submissions open
April 15 — Final deadline
Prizes
1st Place: 50,000 RUB 2nd Place: 30,000 RUB 3rd Place: 20,000 RUB
Interested in participating? We’ve prepared two guides—a text guide and a video guide—showing how to sign up, create a project, and submit it to a competition.
References
Wet Head by Sofya Vychuzhanina
Educational tracks
HSE Art and Design School offers undergraduate, master’s, and continuing education programs in Communication Design.
With a project-based learning approach, professional portfolio development, experienced instructors, and direct exposure to the creative industries, our graduates go on to become internationally recognized professionals in design, fashion, contemporary art, photography, theater, programming, game design, media, advertising, film, animation, sound art, and visual effects.
Contact us
HSE ART AND DESIGN SCHOOL Moscow, Malaya Pionerskaya st., 12 creativeopen@hsedesign.ru