Umbral
Брендинг основного проекта
Проект представляет собой брендинг для «Анревата» — противоположности таверны. Постояльцы этого места вовсе не люди, а представители самой разной нечистой силы. Если обычные таверны находятся в городах или близ них, Анреват располагается в непроходимой чаще леса, куда обычному человеку попасть будет крайне сложно. Проект строится на трех составляющих: нечисть, выпивка и лес.
Ссылка на проект на старом портфолио: https://portfolio.hse.ru/Project/225092
Брендинг проекта с помощью ИИ
Umbral — иммерсивный бар-квест, сочетающий атмосферу мистического бара и театрального шоу. Гости попадают в мир, где отдыхают мифические существа, а официанты и бармены выступают в ролях нечисти, вовлекая посетителей в интерактивный сюжет. Концепция объединяет авторские коктейли и актёрскую игру, создавая уникальный формат вечернего развлечения.
Umbral — от umbra («тень» на латыни).
Логотип
prompt: A minimalist logo design for a bar called «UMBRAL». The design should feature a sleek, stylized raven with a red eye sitting on a green wine glass, symbolizing mystery and nightlife. The raven with the red eye and the glass should be simple, geometric, and elegant, making them easily recognizable due to their small size. Use a black background with elements of the logo and text that is not entirely white or a warm beige color. The overall style should be gothic, sophisticated, and atmospheric, suitable for an immersive bar brand.
prompt: A cinematic animation of the UMBRAL logo forming in darkness. The scene begins with a black background. From the shadows, a green wine goblet slowly fades in, softly illuminated by a warm, subtle light. After a brief pause, a beige raven with a small red eye gracefully flies into the frame from above and lands on the rim of the goblet, slightly spreading its wings before settling. The lighting emphasizes soft textures and metallic reflections. As the raven lands, the word «UMBRAL» fades in below in elegant serif letters. The atmosphere feels mysterious, refined, and magical, with a touch of smoke and golden dust floating around. Rendered in 8K hyperrealism, cinematic lighting, slow, smooth camera movement, dark background, subtle depth of field.
Цветовая палитра и шрифт
шрифт
prompt: Generate a full alphabet (A-Z, a-z). Use the «UMBRAL» logo lettering as a stylistic reference. The letters should have clear and precise forms, well-defined serifs, and a consistent stroke weight. Color the alphabet in the same off-white/cream shade as the word «UMBRAL» in the logo.
Палитра определена через Adobe Color Шрифт определен через WhatFontIs
Малый фирменный стиль
Я: придумай малый фирменный стиль, графические элементы или приемы, которые будут в дальнейшем использоваться в айдентике компании
Неиросеть: Тень и отражение Визуальный приём: часть элементов отбрасывает «теневое» отражение, немного искажённое, как будто из другого мира. Использовать в типографике, постерах, карточках. Например, слово «UMBRAL» с размытым отражением вниз — как будто оно стоит на зеркале.
визитка
prompt: Two-sided vertical business card. Front: minimalist design on a light beige background, classic serif typography for name, contact details, address, with a red 'MANAGER' title. Back: features a stylized, minimalist logo of UMBRAL a on a dark green goblet with a reflected image below, all on a dark green-black background.
графические образы
prompt: Create a series of graphic visuals inspired by a sinister and dynamic pattern of shadow creatures (demons, ghosts, spirits). Visualize these shadows as living, writhing, and merging into abstract yet menacing shapes. Use only the project’s primary colors. The final result should be in a 3:4 vertical format
prompt: create small corporate identity items using blurred shadows as an identity (a4 blank, envelope, business cards, pencil), add a logo to each item, and use the project’s main colors. The final result should be in a 3:4 horizontal format
Носители
Prompt: generate a shopper/bag in this style now, using blurry shadows on it, a grocery photo of a red/green bag on a black background, hyperrealism
prompt: Create beige realistic t-shirts with large, blurry shadows, like in the graphic images (one t-shirt has green shadows, and the other has red shadows), and add a logo at the bottom
promt: Generate a girl in a T-shirt with red evil spirits shadows, the girl is standing next to a bar counter in a bar background
prompt: hyperrealistic photo of three UMBRAL glass bottles on a reflective black surface, warm top-side spotlight, creating soft reflections, deep black background, cinematic, luxurious, 3:4 ratio
prompt: hyperrealistic photo of three UMBRAL drinking cans on a reflective black surface, warm top-side spotlight, creating soft reflections, deep black background, cinematic, luxurious, 3:4 ratio
prompt: A cinematic hyperrealistic animation featuring three metallic UMBRAL cans placed on a dark reflective surface. The lighting is moody, with soft amber and red highlights. Suddenly, the cans rise slowly into the air in perfect synchronization, illuminated by warm, mystical light from below. As they rise, droplets and splashes of deep red, green, and golden liquid explode around them in slow motion, forming elegant arcs and misty vapor trails. The liquid glows subtly, as if enchanted. In the background, blurred shadow silhouettes of mystical figures move faintly across the wall, enhancing the supernatural atmosphere. The camera moves in a smooth, slow-motion tracking shot, circling the cans slightly as they hover. Finally, the cans rotate gently, showing their labels — BLOODROOT CABERNET, WHISPERING FOREST, and NOCTIS BLEND — before the UMBRAL logo fades in against the dark background with golden particles drifting through the air.
плакаты
1 серия
prompt: A minimalist, graphic vertical 3:4 poster for the brand «UMBRAL.» The background is deep burgundy red/green/beige. Soft, blurred shadow silhouettes of horns, goblets, and abstract demonic figures appear faintly in the background, as if seen through mist.
- In the center, large serif typography (Cormorant Garamond Bold) says «BETWEEN SHADOWS.» Below it, small italic text reads «The forest keeps its whispers.» The text color is light beige.
- In the center, elegant serif typography (Cinzel or Cormorant Garamond) reads «BORN IN SILENCE.» Below it, in small italic text, «Where the night begins.» The text color is light beige.
- Centered text in elegant serif font (Cinzel) says «A BAR BEYOND THE LIGHT.» Below it, small italic text reads «Where the echoes linger.» Text color: dark green.
2 серия
prompt: A vertical 3:4 hyperrealistic poster for the brand «UMBRAL», featuring a cinematic composition with a cocktail glass filled with a mystical drink. The scene is illuminated dramatically, creating reflections on the glass and a moody, elegant atmosphere. The background features softly blurred shadow silhouettes of mystical figures, ravens, horns, and branches emerging from fog — evoking a mysterious, supernatural feel.
- «Bloodroot Elixir» — dark red drink, red background with smoky shadow silhouettes. Subtitle: «Born from the soil. Aged in silence.»
- «Whispering Forest» — green drink, forest green background with branch-like shadows. Subtitle: «Where the wind keeps its secrets.»
- «Noctis Glow» — amber drink, light beige background with soft golden-gray shadows. Subtitle: «The dawn that never comes.»
prompt: A hyperrealistic cinematic animation of a dark red cocktail with ice cubes and a lime wedge in a transparent glass on a black surface, against a deep red background. Two demonic shadow silhouettes in the background slowly move and dance in a subtle, eerie rhythm, as if alive. The ice cubes in the drink slightly shift and glisten as condensation drips down the glass. Gentle movement in the mint leaves adds realism. The lighting is moody and dramatic, with warm highlights and soft shadows, creating a mystical and seductive atmosphere. Occasional reflections and faint golden dust particles float in the air, enhancing the magical realism. The camera is static, focused on the drink, with shallow depth of field and cinematic color grading.
пространство
вид снаружи
prompt: Format: horizontal (3:4, ideal for presentation). Style: hyperrealism, vintage facade, atmospheric evening. A vintage building with a dark facade (black wood, dark metal, and brass details). Large glass windows with soft reflections. On the glass, there are translucent shadows of evil spirits (silhouettes of horns, crows, branches, and glasses). The «UMBRAL» sign above the entrance features an antique font and a beige-gold light. A dark wood door with a small crow logo. Inside, there’s a warm amber light, and you can see glasses and candles. Outside, there’s a bit of street: a wet pavement, subtle reflections, an old lantern, and maybe a sign from another building.
вид внутри
prompt: Format: horizontal 3:4 Style: vintage + modern mysticism Lighting: soft, smoky, with amber accents An atmospheric bar in dim light, with a dark wooden bar and brass elements. On the shelves behind, there are bottles with beige labels and shadows of evil spirits on the walls. The warm, soft amber light comes from the bottles and the lighting under the bar. Behind the counter, there are waiters in light «role-playing» images of evil spirits (with a hint, not directly). On the tables, there are candles, glasses, and soft green and burgundy accents. On one of the walls, there is the UMBRAL logo (a raven on a glass) made of bronze or engraved with light. There is a slight haze in the air, golden dust particles, and flickering lights. The atmosphere is cozy, mysterious, and feels like a place «between worlds.»
prompt: the same interior space, but without a bar counter
prompt: A hyperrealistic cinematic camera fly-through inside the «UMBRAL» bar. The camera slowly moves through a dimly lit vintage hall filled with dark wooden tables, green velvet chairs, and brass accents. Warm amber lighting and candlelight glow softly, revealing faint shadow silhouettes of mystical creatures and ravens moving across the walls. The atmosphere is smoky and magical, with floating golden dust particles shimmering in the air. The camera gently pans past the tables and the bar counter, revealing the engraved UMBRAL raven-on-goblet logo glowing faintly on the wall. Early evening mood, soft depth of field, cinematic lighting, realistic reflections, mystical elegance, 8K hyperrealism, moody and immersive.
Использованные инструменты
Палитра определена через Adobe Color Шрифт определен через WhatFontIs Логотип был сгенерирован в ReCraft Изображения были сгенерированы в ChatGPT и Midjourney Анимации были сгенерированы в Sora 2
