Soviet Tile Festival
ОРИГИНАЛЬНЫЙ ПРОЕКТ
Фестиваль советской плитки «СКК» — это уникальное событие, посвященное искусству плиточного декора времен СССР. На мероприятии вы сможете посмотреть на дизайн и технологии производства плитки, узнать историю ее использования в советском интерьере и познакомиться с творчеством советских мастеров.
Ссылка на проект: https://portfolio.hse.ru/Project/224791
В ходе работы над ребрендингом фестиваля советской плитки с помощью нейросетей я использовала такие сервисы как: ChatGPT, Sora и Recraft.
ЛОГОТИП
Запрос в ChatGPT: напиши промт для создания логотипа фестиваля советской плитки
Logo design for a festival dedicated to Soviet ceramic tiles. Modern minimalist style with a subtle retro touch inspired by mid-20th-century Soviet aesthetics. Use clean geometric shapes, refined typography, and muted earthy tones reminiscent of vintage ceramic tiles. The design should feel contemporary and elegant, yet evoke nostalgic charm. Flat vector style, balanced composition, suitable for print and digital use. Emphasize clarity, texture suggestion, and timeless design harmony.
ПАЛИТРА
Цвета были взяты из логотипа
ТИПОГРАФИКА
Scene from a ceramic tile workshop inspired by Soviet design. Craftsman shaping or glazing tiles by hand. Warm light, nostalgic color film aesthetic, earthy tones, tactile textures, sense of craftsman
Planc Bold
Шрифт определен по логотипу и сервису WhatTheFont?
АЙДЕНТИКА
Series of postcard illustrations for the «Soviet Tile Festival.» Modern minimalist style with subtle retro influences from Soviet-era design and architecture. Use clean geometric compositions, warm muted color palette (terracotta, beige, faded blue, olive, cream), and delicate textures reminiscent of vintage ceramic tiles. Each illustration should feel nostalgic yet contemporary — celebrating everyday Soviet patterns, mosaics, and home aesthetics. Flat vector or soft-grain illustration style, balanced layout, timeless and elegant visual identity.
Street photography of Soviet mid-century buildings decorated with ceramic tiles, balconies, and geometric façades. Warm nostalgic film look, soft sunlight, slightly faded 1970s color palette, tactile
Ceramic mug design for the «Soviet Tile Festival.» Modern minimalist form — slightly rounded or faceted shape. Subtle engraved or printed tile-inspired pattern around the surface. Matte glaze finish in muted tones (terracotta, cream, olive, blue). Elegant, functional, tactile. —ar 1:1 —style raw —quality 2
Set of ceramic plates and coasters for the «Soviet Tile Festival.» Simple circular and square forms with geometric tile-inspired patterns. Minimalist design, mid-century retro palette, matte finish. Subtle glaze texture, timeless and elegant tableware. —ar 1:1 —style raw —quality 2
Still life inspired by Soviet everyday life — vintage ceramic mugs, newspapers, glasses, and tile samples arranged on a tiled table. Soft morning light, warm faded film tones, mid-century Soviet aesth
Square wall calendar for the «Soviet Tile Festival.» Each month features a different geometric tile pattern inspired by mid-century Soviet interiors. Warm muted tones, modular layout, clean typography. Printed paper texture and minimalist mid-century composition. —ar 1:1 —style raw —quality 2
Fabric tote bag design for the «Soviet Tile Festival.» Modern minimalist pattern inspired by Soviet ceramic tile motifs. Clean modular grid, bold simple shapes, warm retro palette. Flat print effect, elegant and functional aesthetic. —ar 1:1 —style raw —quality 2
Vintage photo of everyday Soviet life featuring ceramic tile patterns — people passing by tiled walls, sitting near mosaic benches, or walking through tiled courtyards. 1970s film photo style, soft co
Ticket design for the «Soviet Tile Festival.» Horizontal layout with geometric border referencing ceramic tile edges. Simple and elegant composition, warm earthy palette, paper texture with slightly worn vintage feeling. Minimal text area, modern-retro mood. —ar 2:1 —style raw —quality 2
ПРОСТРАНСТВО
Пространство изнутри (Sora): Festival space concept for the «Soviet Tile Festival.» Open modern area combining Soviet-inspired ceramic tile patterns and contemporary minimalist design. Walls or panels decorated with modular tile mosaics, geometric benches, plants in mid-century pots, soft lighting, calm nostalgic mood. Textured materials, warm tones, and harmonious geometry. —ar 16:9 —style raw —quality 2
Фото снаружи (Recraft): Festival scene inspired by Soviet cultural events. Open-air space decorated with geometric panels and tile-pattern banners. People walking, talking, enjoying the sunny day. Soft pastel film colors, vintage Soviet atmosphere, slightly faded look, warm and cheerful. —ar 16:9 —style raw —quality 2
ИСПОЛЬЗОВАННЫЕ РЕСУРСЫ
