Нейро-ребрендинг THERMA
Описание Polyn’ — это пространство-переход, где вода становится языком, тело — лабораторией, а прикосновение — точкой входа. Это не просто баня: это ритуал возвращения к себе через элементарное. Каждая процедура здесь — формула, собранная из цифр и стихий, каждый штрих — интуитивный код перерождения.
проект polyn' по идее которого происходил ребрендинг
Ребрендинг
Для создания проекта использовались такие нейросети как:
1. Recraft AI — для создания логотипа 2. Chat Gpt 4 — для вдохновения, поиска идей 3. Google AI — для визуализаций
В проекте нет никакой доработки с помощью сторонних источников, все сделано нейросетями.
Метафора ребрендинга — древнегреческа терма. Те́рмы (лат. thermae от греч. θερμός «теплый, жаркий, горячий») — античные бани в классической Греции — при больших домах и гимнасиях; в период эллинизма ими пользовалось всё население города. В Древнем Риме термы возникли по греческому образцу и стали центрами общественной жизни.
Исходя из старых фотографий и чертежей были переняты округлые формы как логотипа, так и конструкции самой сауны и упаковки.
Нейминг THERMA это сочетание слов terma и herb: сквозь сауну человек перерождается и возвращается к тому, с чего начался — к природе.
логотип THERMA
Symbol ideas: abstract or natural forms that evoke heat, transformation, cycles, steam, water, or nature’s elements (e.g., a circle suggesting rebirth, a ripple, a seed, or an arch). Composition: symbol placed above or beside the word THERMA in calm, modern typography. Design tone: warm minimalism, tactile, meditative, natural. Color palette (use one or combine softly): #B0AF9B (sage grey) #605C53 (earth brown) #DFD8CE (warm beige) #656155 (taupe) #322D29 (deep brown) #2C2A2B (graphite black)
серия постеров 1.1 и 1.2
A high-resolution, ultra-premium photorealistic rendering of a contemporary advertising display triptych (three panels/screens side-by-side) for the brand 'THERMA'. Style Reference: Inspired by sleek, minimalist advertising displays that focus on clean aesthetics and impactful visuals (similar to high-end medical or luxury wellness brand advertising). Visual Concept: Each of the three panels features a full-surface, highly detailed nature photograph with a serene, minimalist mood. The images should depict elements of nature related to healing or purification (e.g., close-ups of flowing water, wet moss/rocks, misty forest textures). Minimalist Design Overlay: Overlaid on each nature photo is a simple, minimalist graphic design element: Panel 1: Features a simple, clean, abstract shape (like a circle or gentle curve) highlighting a specific area of the nature photo. Panel 2: Features The THERMA logo (the stylized black sun/arch logo with the seated figure) positioned cleanly in the corner or center. Panel 3: Features minimalist, clean typography (a single word or short phrase, e.g., «PURIFY,» «REBIRTH,» «HEAL») and a small geometric point cluster (like a diagram) that connects to the brand’s aesthetic. Color Palette & Finish: The nature photos are color-graded to subtly align with the THERMA palette, emphasizing deep greens and muted earth tones. The overall presentation is matte and highly refined. Presentation: The triptych is presented on a clean, light, neutral wall or stand, ensuring a high-end, gallery-like feel with precise lighting that enhances the photographic detail.
постеры 2.1 и 2.2
A high-quality, minimalist advertising poster designed for the modern sauna brand 'THERMA'. Style Reference: Inspired by high-end architectural and graphic design posters, featuring clean geometry, refined typography, and a calm, balanced composition with ample negative space. Visual Concept: The design features a primary abstract graphical element composed of simple lines, geometric shapes, and abstract point clusters (like a simplified map or diagram of energy flow/well-being). Color Palette: Dominated by a calming, natural aesthetic with a clear focus on various shades of deep and light green (e.g., forest green, sage green, moss green), complemented by muted earth tones (taupe grey, deep brown) and warm beige for contrast. Branding: The THERMA logo (the stylized black sun/arch logo with the seated figure) is placed prominently, ensuring brand presence. Text Content: The poster text is concise, structured, and focused solely on the sauna experience (e.g., benefits of heat, purification, deep relaxation, rebirth). The typography is clean, modern, and high-contrast. Presentation: The poster is presented in a realistic urban setting, mounted on a textured concrete wall, photographed in soft, natural daylight to highlight a warm, tactile, and quiet atmosphere. Aspect Ratio: 2:3 (standard poster format).
A high-resolution, minimalist advertising poster designed for the modern sauna brand 'THERMA'. Style & Aesthetic: Exhibits a premium, serene, and organic aesthetic, with a calm, balanced composition and ample negative space. It feels sophisticated yet naturally inspired. Visual Concept: Features a central, abstract, flowing graphic composed of multiple undulating, amoeba-like shapes layered over each other. These shapes have soft, blurred edges or subtle gradients, creating a sense of depth and gentle movement, evoking a feeling of calm or flowing energy. Color Palette: The background is a muted, natural tone (e.g., a deep sage green or warm taupe). The layered, flowing shapes utilize the THERMA brand’s natural color palette, including various shades of green (light, medium, deep), warm beige, and subtle earthy browns, creating a harmonious and soft contrast. Branding: The THERMA logo (the stylized black sun/arch logo with the seated figure) is centrally placed within one of the flowing shapes, integrating seamlessly with the graphic. Typography: The text is minimal and strategically placed around the central graphic. It uses a clean, modern sans-serif typeface, conveying messages related to the sauna experience (e.g., «Reconnect,» «Revitalize,» «Find Your Nature,» «Daily Healing»). The text color provides subtle contrast against its background. Presentation: The poster is displayed in a realistic urban setting, mounted on a textured concrete wall, photographed in soft, natural daylight with subtle shadow play, enhancing the tactile and quiet atmosphere. Aspect Ratio: 2:3 (standard poster format).
упаковка — коробки
A photorealistic studio shot of a set of luxury product packaging boxes for the brand THERMA. Box Style: The boxes should be rigid, rectangular, and perfectly minimalist with a matte finish. They should be styled like high-end lifestyle product packaging (e.g., Axel Arigato or similar premium brands). Branding: The THERMA logo (the minimalist black sun/arch over the word 'THERMA') must be hot-stamped or debossed for a premium, tactile look, centrally placed on the lid or a main visible side. Visual Concept (The 'Nature Photo Effect'): The boxes themselves are primarily covered in a full-surface, high-contrast, moody black and white or deeply saturated color nature photograph. This photo should feature dramatic natural elements like dense forest textures, abstract water patterns, or cracked earth/rock formations. Color Palette Integration: The nature photo effect must be filtered or color-graded using the THERMA palette: B0AF9B (sage grey-green), 605C53 (earth brown), DFD8CE (warm beige), 656155 (taupe grey), 322D29 (deep brown), and 2C2A2B (graphite black). The photo’s tones should feel earthy, quiet, and slightly desaturated to maintain a luxury mood. Composition & Setting: The boxes should be stacked or arranged artfully on a clean, minimalist surface with ample negative space. Use soft, diffused studio lighting to emphasize the matte textures and the depth of the nature image on the packaging.
уходовая косметика
A high-resolution, photorealistic studio shot showcasing a diverse collection of at least five luxury skincare or bath products for the brand 'THERMA'. Aesthetic: Extreme minimalism, high-end luxury, and clean, serene composition. Material Focus: All packaging must use translucent matte tactile materials (like frosted glass or soft-touch plastic), creating a sophisticated, high-touch feel. The material should subtly show the product within. Color Palette: Use a spectrum of light green and forest green shades. Key Design Detail: All taller bottles must have rounded, smooth, translucent lids. Other products should feature sleek, minimalist closures. Product Variety: Include a variety of forms, such as: One or two tall bottles with rounded lids (e.g., oil or lotion). A small, rounded jar or pot (e.g., balm or scrub). A squeeze tube or softly rounded container (e.g., cream or body wash). A small round, sphere-like object (e.g., bath bomb or serum pod). Branding: The brand name 'THERMA' must be printed minimally and elegantly on each item, using a refined, modern sans-serif typeface in a color that provides subtle contrast (e.g., a dark taupe or deep brown). Setting & Lighting: Background: A minimalist, textured, pale neutral background (such as matte off-white, light warm grey plaster, or a seamless beige paper). Lighting: Soft, natural daylight with gentle, diffused highlights to emphasize the matte, tactile texture of the packaging. Arrangement: Products should be arranged artfully with ample negative space for a calm, balanced, and premium presentation. Aspect Ratio: 16:9 or 4:3 (for a wide product shot).
фургон
Realistic Corporate Transportation Photography A photorealistic and high-resolution image of a modern cargo box truck (or semi-trailer truck) displaying large-scale corporate branding, set on a city street. Branding and Style: Logo: The truck features the THERMA logo (a stylized, minimalist black sun/arch over the word 'THERMA' and a person silhouette in a seated pose). Aesthetic: The truck’s body paint is clean, minimalist, and matte white or a pale, neutral color (like a light sage green or taupe), maintaining the luxury and simplicity of the THERMA brand. View: Captured in a side view, with a close-up element focusing on the truck’s cab or front branding. Setting: Location: The background should clearly depict a realistic street scene in Saint Petersburg, Russia, featuring recognizable architectural elements (e.g., classical buildings, granite embankments, or wide avenues). Atmosphere: Soft, natural daylight typical of an urban setting. The overall mood should be clean, refined, and professional, focusing on brand presence and logistical reliability. Aspect Ratio: 3:2 (horizontal).
сотрудник
A photorealistic, high-resolution portrait of a young woman (or man) working as a staff member for the luxury sauna brand 'THERMA'. Subject & Attire: The worker is positioned behind a registration desk. They wear premium, official-looking THERMA merchandise (e.g., a simple, high-quality collared shirt or minimalist jacket in a neutral brand color like sage green, taupe, or deep brown, featuring a subtle, embroidered THERMA logo). Their posture and expression are calm, welcoming, and professional («official»). Setting (Registration Desk/Lobby): The background is a modern, minimalist, high-end sauna reception desk. Desk Design: The desk itself should be made of natural materials like pale, warm wood or textured stone (marble or travertine). Aesthetic: The lobby environment maintains the THERMA aesthetic, using a calm color palette of warm beiges, light wood tones, and subtle green accents. There should be minimal clutter and plenty of negative space. Branding: A discrete piece of branded decor (like a small vase, a stone feature, or a wall sign with the THERMA logo) should be visible. Lighting: Soft, diffused ambient lighting creates a welcoming, peaceful, and warm atmosphere, suitable for a luxury wellness space. Composition: A medium, eye-level shot that captures the worker clearly while also establishing the premium, minimalist atmosphere of the registration desk.
пространство сауны THERMA
A photorealistic, ultra-aesthetic architectural rendering of a modern, luxury sauna interior designed for the brand 'THERMA'. Architectural Form: The room and all fixed elements must have smooth, distinct rounded or curved forms (e.g., circular or semi-circular walls, ceiling, and benches). Interior Design: Minimalist and serene, utilizing natural materials like pale wood, stone, and subtle plaster textures. Color Palette Integration: The interior design (wood tones, towels, subtle lighting) must incorporate the THERMA brand color palette: sage grey-green, earth brown, warm beige, taupe grey, and deep brown. Benches: Feature curved, ergonomic wooden benches placed on the opposite side of the room from the main viewing window, emphasizing a comfortable, enveloping seating area. View & Setting: An expansive, large window (or curved glass wall) dominates the view, looking out onto a serene, natural landscape featuring a calm lake and dense forest (taiga) characteristic of the Russian countryside. The atmosphere should be quiet and meditative. Lighting: Soft, warm, and diffused ambient light (perhaps hidden strip lighting under the benches or a gentle glow from a heater) to enhance the feeling of warmth and relaxation. Mood: Ultra-luxury, contemporary wellness, and peaceful nature integration.
